Shiny GT360
Growth & Analytics

👤 Customer Segments

Tag, filter, and build dynamic segments from behavior, attributes, and purchase history — then target each segment with precision campaigns.

50+

Filterable contact attributes

3.8x

Campaign ROAS on segmented lists vs broadcast-all

Rich Segmentation

Slice your audience any way your business needs

Combine dozens of filters — last order date, city, tag, opt-in source, chat history — into reusable segments that update in real time.

  • 50+ filterable attributes including custom fields
  • AND / OR logic builder for complex segments
  • Real-time segment size preview before saving

50+

Filterable contact attributes

3.8x

Campaign ROAS on segmented lists vs broadcast-all

2.9s

Median tag applied latency

87%

Segmentation accuracy vs manual tagging

Behavioral Tagging

Auto-tag contacts based on what they do

Triggers apply tags automatically when a contact clicks a button, replies with a keyword, completes a bot flow, or makes a purchase.

  • Keyword-reply trigger tags (e.g., 'interested' → tag: hot-lead)
  • Bot flow completion auto-tagging
  • Shopify / WooCommerce purchase event tagging

Contact Management

One unified profile per customer across all channels

Every contact has a single record that aggregates chat history, campaign touches, tags, and CRM data — no duplicates, no data silos.

  • Automatic duplicate detection and merge
  • Zoho CRM and Shopify contact sync
  • GDPR-compliant opt-out and data deletion

1.2M+

Contacts managed on largest GT360 tenant

< 1s

Contact search response time

See Customer Segments in action

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